EXECUTIVE PROFILE · DIGITAL MARKETING STRATEGIST IN INDIA

Rahul Tripathi — Senior Digital Marketing Strategist in India

15+ years helping businesses grow revenue, generate quality leads, and rank at the top of Google through SEO, AI search, Google Ads, and Meta Ads.

I am Rahul Tripathi, a senior Digital Marketing Strategist in India with 15+ years of verified experience. I have built my career around a straightforward principle: marketing should drive real, profitable business revenue, not empty vanity metrics. I work closely with founders, business owners, and marketing teams to build dependable customer acquisition channels that grow consistently month after month.

Post Graduate Education & Analytical Foundation

My digital marketing journey began in 2010, backed by a Post Graduate Diploma in Digital Marketing (PGDDM) from Gujarat Technological University (GTU). That specialized education paired with early hands-on industry experience shaped my analytical, data-first approach: I don't guess what works; I study search engine crawling mechanics, test user flow and site speed, optimize code, and scale acquisition funnels with precision.

Scaling Brands Across Global Markets

Over the years, including leading high-scale marketing initiatives across Ahmedabad and international markets, I managed multi-channel campaigns across competitive regions like Australia, Canada, the United Kingdom, and India. By focusing on buyer-intent keywords, improving website usability, and streamlining ad spend, we generated hundreds of thousands of qualified inquiries while significantly reducing acquisition costs.

A Complete 4-Pillar Marketing Approach

Today, I help businesses grow by connecting four essential pillars: SEO for long-term organic traffic, Google Ads for high-intent immediate search inquiries, Meta Ads for visual social discovery, and Social Media Marketing to build brand trust. Learn more on my What I Do overview page.

I also keep client websites ahead of the curve as Google incorporates AI summaries into search results. By making website content genuinely helpful, comprehensive, and well-structured, I ensure your business continues to get discovered and trusted by your ideal customers.

CAREER TIMELINE & TRACK RECORD

15 years, five chapters.

A progression from hands-on SEO execution to leading multi-platform growth strategy.

Head of Digital Marketing

· Yashvi Global Oct 2024 — Present

Ahmedabad · Leading digital growth across regions

  • Lead digital marketing activities across SEO, Google Ads, Meta Ads, LinkedIn, social media and email marketing.
  • Create marketing plans that increase brand awareness, generate leads and grow the business.
  • Manage and support the marketing team to deliver quality work on time.
  • Work closely with sales and management teams to achieve business goals.
  • Track campaign performance and improve results through data-based decisions.
  • Manage marketing budgets and ensure campaigns deliver the best possible return.
  • Improve website traffic, lead generation and customer engagement through effective digital strategies.
  • Keep up with market trends and introduce new ideas to improve marketing performance.

Assistant Manager — Digital Marketing

· Aussizz Group Mar 2017 — Sep 2024

Ahmedabad · 7.5 years · Leading Australian immigration consultancy

  • Drove digital growth for a high-intent international audience across SEO, PPC, social media and email marketing.
  • Collaborated with cross-functional teams and external vendors on integrated, growth-focused campaigns.
  • Improved organic rankings and paid campaign efficiency over 7+ years.
  • Increased web traffic and reduced cost-per-enquiry through continuous A/B testing and funnel optimization.

Digital Marketing Executive

· Winny Global Sep 2015 — Mar 2017

Greater Ahmedabad Area

  • Optimized websites to grow traffic; ran client, competitor and keyword analysis.
  • Handled on-page & off-page optimization and search-friendly content development.
  • Managed Facebook Ads and monitored performance via Google Analytics & Search Console.
  • Produced monthly SEO and Google Analytics reports.

Sr. SEO Executive

· Unibiz Informatics Oct 2014 — Sep 2015

Ahmedabad Area, India

  • Led SEO audits and competitor analysis to shape website strategy.
  • Planned and executed on-page, off-page and content promotion for link building.
  • Handled social media for branding and delivered monthly performance reporting.

SEO Executive

· Elsner Technologies Pvt. Ltd. May 2011 — Oct 2014

Ahmedabad Area, India · Where it began

  • Learned SEO ground-up and built a foundation in off-page activities.
  • Directory, article, blog & classified submissions, press releases and link building.

Interested in Collaborating?

Whether you are looking to hire a senior growth leader, consult on an enterprise migration, or scale your AI search presence, let's talk.